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THE W TIMES SQUARE

The first of Madison’s hotel developments and originally called the Planet Hollywood Hotel, was the 55 story hotel/retail and signage complex now known as the W Times Square. During 1996 and 1997 Madison Equities assembled and acquired the site to create this mixed use development of 562 guest rooms and a 37,000 SF retail area. One of the unique aspects of the property was a 300-foot high signage tower and its 70,000 square feet of displays which added significant additional value to the project. The development was later acquired by Starwood Hotels.

ARCHITECT: FRANK WILLIAMS & PARTNERS